If you are considering supplementing or replacing your advertising income with subscription income, you need to read this article.
“The idea of publications totally based on advertising is, I think, an illusion. Some can do it, but I don’t think it’s ever going to be a sustainable model for most publications.”
What are the benefits of paying Talking Points Memo $50 a year (or $5 a month) for a TPM Prime subscription? You get perks like a premium layout and a members-only discussion forum, but most important is probably the warm, fuzzy feeling of supporting independent journalism — and reducing its reliance on the unstable world of digital ad revenue.