This fantastic video from GoodUI will enlighten you as to what easy changes you can make to your subscription page to increase sales conversions. They review Harvest’s sign up page. The video is loaded with great improvement tips that you can implement on your own subscription page. It’s only 11 minutes long so you can have […]
Watch this video (1:19) to learn how to quickly curate and publish articles using the Press This tool in WordPress. You will be amazed how fast you can deliver additional valuable content (in minutes)… and your readers will appreciate it.
Enabling comments for digital publications is still a hot topic. Approximately 50% of publications let readers comment and the other 50%ish do not. This article explores the pros and cons of letting your readership comment on your site. Comments sections aren’t always doomed to be garbage, but many need constant care to avoid that fate.One […]
Watch this video (9:45) below to learn how Stone Soup magazine can make relatively simple improvements to the their website to increase subscriber conversions. If you find this video helpful please let me know.
After launching your apps make sure you are notified when someone leaves a review for your app. Works with email and Slack… and it’s free. Go get it here. LaunchKit’s Review Monitor is a free service that checks the App Store for new reviews and posts them to your Slack channel or sends them to […]
The Freedom Press Survey: Readers spend 10 – 30 minutes on average with a digital magazine What this tells us is that readers have about 20 minutes to spend with your publication. What should you do? Create each issue to be consumed in approximately 20 minutes. If you typically publish 12 articles per monthly issue, […]
If you are considering trying Facebook Instant Articles to drive more traffic to your site, expect mixed results. Some publishers are reporting positive results and some are bowing out. Bottom line: Facebook is in control and results can change at any time. Is it worth the risk? U.K. publishers are gaining a better understanding of […]
It’s time to rethink your ad strategy if you are making readers close popup ad boxes before they can get to your article. Google announced today that it will begin penalizing pages with intrusive interstitials, commonly known as popup ads, beginning in 2017: Pages that show intrusive interstitials provide a poorer exp… Not all interstitials […]
The trend is turning… the world of low value free information is so underwhelming that we would rather pay for access to great reporting on our special topic of interest. Your readers prefer to pay for better information than they can get for free. So if you run a news site that produces original content for your niche […]
No big surprise, but metered paywalls work and have been working for a couple of years now. It makes sense, give away a few free articles (that also happen to show up and rank well in Google search) and then ask the reader to pay to subscribe. The New York Times has been a pioneer […]