What… publishing web issues? The Times discovered something very important when researching digital subscriber behavior: “The new publishing times reflect the pattern of our readers’ daily routines and their desire for a curated, finite edition that will keep them fully informed in minimum time, with maximum flair. We retain the flexibility to follow a big […]
If you are considering supplementing or replacing your advertising income with subscription income, you need to read this article. “The idea of publications totally based on advertising is, I think, an illusion. Some can do it, but I don’t think it’s ever going to be a sustainable model for most publications.” What are the […]
MilitaryLiving.com produces 3 printed guidebooks packed with deals for Military and ex-Military travelers. They needed a way to move all their guidebook information onto the web in order to get found in Google search, encourage guidebook sharing in Facebook, and take digital subscriptions. Watch this (6:05) video to learn how we constructed the site to […]
Bob Self (from Front and Finish Magazine), Jesse McDougall, and I discuss the problems with today’s digital publishing solutions and take a look at the new Anvil publishing platform that integrates a metered paywall, issues and apps in 1 easy to manage WordPress dashboard. The videos below are taken from our 1st Anvil Demo day […]
Watch this video (9:45) below to learn how Stone Soup magazine can make relatively simple improvements to the their website to increase subscriber conversions. If you find this video helpful please let me know.
Tea Journey helps consumers make informed tea selections, properly prepare fine tea and better appreciate the artisans who craft it. Just days ago enough tea enthusiasts contributed to successfully fund Tea Journey’s Kickstarter campaign. Tea Journey is now the third most funded (of 1,098) periodicals in Kickstarter history. That’s right a new magazine with a digital and […]
In an effort to grab and keep the attention of an audience, many publishers—when they “went digital”—accelerated the pace of publishing to breakneck speed. Unburdened by the physical distribution limitations of print publishing—sourcing, printing, shipping, etc.—digital publishing meant rapid-fire publishing was now possible. Blogs, vlogs, ‘grams, streams, and all the other exhausting forms of stream-of-consciousness publishing proliferated—much to the frenetic joy of the audience and the frenetic stress of the publisher. Hello!
The Digiday podcast this week talks with NowThis president Athan Stephanopoulos about his approach to capturing and keeping a digital audience. NowThis (formerly NowThis News) creates news videos for distribution to social platforms like Facebook, LinkedIn, and Twitter. Their average video receives roughly 750,000 views, and they’ve gotten there, Stephanopoulos says, by focusing on improving […]
Ancillary content is one of my favorite topics. By “ancillary,” I mean “side content” that you produce every day in the creation of your main content. This “side content” might not even strike you as “content”—it could be lists you’re making in meetings, or ranting emails you write to your board, or conversations you’re having […]
This question came in last week from a publisher looking to start up. Let’s jump in… in order to get to 5000 subscribers you need to do 2 things very well: produce exclusive “can’t get anywhere else” content produce content your audience “can’t live without“ What subscribers will pay for Let’s take a look at a […]