Visitor traffic plummets but subscription conversions increase four fold. What should you do? Watch this video [4:06] to find what the Wall Street Journal discovered and what options you have.
There are some big differences between membership software and a metered paywall… the biggest is that the meter will let Google index and rank all your articles in search. The meter (which gives a reader X number of articles of their choosing before requiring a subscription) also promotes social sharing since any article can […]
In 18 months the Austin Monitor doubled their paid subscriptions by switching to a metered paywall. Watch this video to find out how they did it. For more information about Leaky Paywall head over to ZEEN101
Tea Journey magazine quickly built up over 1500 web and app subscriptions during their first few months after launch. Watch this video to find out how they did it. For more information about the app platform head over to UniPress
If you are considering supplementing or replacing your advertising income with subscription income, you need to read this article. “The idea of publications totally based on advertising is, I think, an illusion. Some can do it, but I don’t think it’s ever going to be a sustainable model for most publications.” What are the […]
This fantastic video from GoodUI will enlighten you as to what easy changes you can make to your subscription page to increase sales conversions. They review Harvest’s sign up page. The video is loaded with great improvement tips that you can implement on your own subscription page. It’s only 11 minutes long so you can have […]
Watch this video (9:45) below to learn how Stone Soup magazine can make relatively simple improvements to the their website to increase subscriber conversions. If you find this video helpful please let me know.
The trend is turning… the world of low value free information is so underwhelming that we would rather pay for access to great reporting on our special topic of interest. Your readers prefer to pay for better information than they can get for free. So if you run a news site that produces original content for your niche […]
No big surprise, but metered paywalls work and have been working for a couple of years now. It makes sense, give away a few free articles (that also happen to show up and rank well in Google search) and then ask the reader to pay to subscribe. The New York Times has been a pioneer […]
Tea Journey helps consumers make informed tea selections, properly prepare fine tea and better appreciate the artisans who craft it. Just days ago enough tea enthusiasts contributed to successfully fund Tea Journey’s Kickstarter campaign. Tea Journey is now the third most funded (of 1,098) periodicals in Kickstarter history. That’s right a new magazine with a digital and […]