Publishing PDFs and flipbooks to the web blocks Google search from finding your articles and prevents them from being shared in social media. As an added insult PDFs and Flipbooks are mostly unreadable on phones. Watch this video [4:27] to see how Lynchburg College Magazine: Uses web based issues to attract new readers from search […]
What… publishing web issues? The Times discovered something very important when researching digital subscriber behavior: “The new publishing times reflect the pattern of our readers’ daily routines and their desire for a curated, finite edition that will keep them fully informed in minimum time, with maximum flair. We retain the flexibility to follow a big […]
Watch this video (1:19) to learn how to quickly curate and publish articles using the Press This tool in WordPress. You will be amazed how fast you can deliver additional valuable content (in minutes)… and your readers will appreciate it.
The Freedom Press Survey: Readers spend 10 – 30 minutes on average with a digital magazine What this tells us is that readers have about 20 minutes to spend with your publication. What should you do? Create each issue to be consumed in approximately 20 minutes. If you typically publish 12 articles per monthly issue, […]
In an effort to grab and keep the attention of an audience, many publishers—when they “went digital”—accelerated the pace of publishing to breakneck speed. Unburdened by the physical distribution limitations of print publishing—sourcing, printing, shipping, etc.—digital publishing meant rapid-fire publishing was now possible. Blogs, vlogs, ‘grams, streams, and all the other exhausting forms of stream-of-consciousness publishing proliferated—much to the frenetic joy of the audience and the frenetic stress of the publisher. Hello!
As a digital publisher you create new content (articles, news, blog posts, etc.) all year long. Take advantage of the content you’ve created (and published on your WordPress site) to put together a bundle of your most helpful and interesting content as a package (or issue, special issue, or ebook) for your customers. This can be […]
Blogging has been around since the introduction of the internet. There are countless articles that discuss blogging, freelance writers, how to blog, how to write a great blog post, how much to get paid, and much more. As a publisher, only you know if you need ‘outside’ help creating content for your publication and if […]
Why are readers drawn to content decades or even centuries old? The answer is a simple one: Articles that were once popular as cutting-edge news are now highly valued for their historical content. Digital archives are typically being made available through premium multimedia subscriptions that command significantly higher rates than print-only subscriptions — while still […]
“Going digital” has been the publisher’s catch-cry ever since the web started to take hold but for many small publishers it’s always been a costly undertaking. In the last few years, that’s all changed as low-cost, often free, products have once again levelled the publishing playing field. Now, the problem is not one of cost […]
Being economical with links and using issue-based publishing are key components in The Economist’s digital strategy. Should they be part of yours too? ‘Finishability’ allows readers to feel that they are on top of everything and gives them permission to do something else. And it’s central to the strategy to The Economist, the 170 year […]